Last semester I took my first social media classes. It was the first semester of my senior year, and I was looking for easy electives to fill my schedule. I was in three social media classes expecting to listen to lectures about Twitter, Facebook, Instagram, etc. Being in my early twenties and on just about every social media site known to man I was thinking the classes were going to be a walk in the park.
But boy was I wrong.
I was taught to create content, schedule posts, and track and interpret analytics. I had no idea that there were methods behind what to say and when to post it depending on who your audience was! I had never realized the time and effort it takes to create a successful brand image on social media.
Something that I found particularly intriguing was learning that social media should not be used to sell a product to customers; it should be used to build relationships. I believe that this rule of thumb makes it more difficult for certain types of businesses to create successful social media content.
After learning all that I have about social media I decided that I would get my Dad’s business (Dominick’s Gourmet Pasta Sauce) out on social media. His sauce is locally made, hand packed, and available mainly in the Capital Region (around Albany, NY). I developed a social media strategy for me to follow, looking at who his target market was, what type of social media they are most likely to be one, and what type of content I would create.
On paper my strategy looks great. However, the implementation has been much harder than I had expected it to be. It is very difficult to create content. I can only post so many pictures of the sauce in different places on Facebook, and creating tweets is even harder! It has also been hard for me to gain followers on Twitter, I think this is mainly because the majority of the people who purchase the sauce are not on Twitter.
In order to create better content I think that I need to follow more local businesses and see what they are successful with on social media and what they are not successful with to give me a better idea of how to create content for a company similar to my Dad’s.
If you create content for a small business I would love to hear from you! Leave a comment or email me at JennaCrupi@gmail.com !