Social Media is Hard.


Last semester I took my first social media classes. It was the first semester of my senior year, and I was looking for easy electives to fill my schedule. I was in three social media classes expecting to listen to lectures about Twitter, Facebook, Instagram, etc. Being in my early twenties and on just about every social media site known to man I was thinking the classes were going to be a walk in the park.


But boy was I wrong.


I was taught to create content, schedule posts, and track and interpret analytics. I had no idea that there were methods behind what to say and when to post it depending on who your audience was! I had never realized the time and effort it takes to create a successful brand image on social media.


Something that I found particularly intriguing was learning that social media should not be used to sell a product to customers; it should be used to build relationships. I believe that this rule of thumb makes it more difficult for certain types of businesses to create successful social media content.


For example.


After learning all that I have about social media I decided that I would get my Dad’s business (Dominick’s Gourmet Pasta Sauce) out on social media. His sauce is locally made, hand packed, and available mainly in the Capital Region (around Albany, NY). I developed a social media strategy for me to follow, looking at who his target market was, what type of social media they are most likely to be one, and what type of content I would create.


On paper my strategy looks great. However, the implementation has been much harder than I had expected it to be. It is very difficult to create content. I can only post so many pictures of the sauce in different places on Facebook, and creating tweets is even harder! It has also been hard for me to gain followers on Twitter, I think this is mainly because the majority of the people who purchase the sauce are not on Twitter.


In order to create better content I think that I need to follow more local businesses and see what they are successful with on social media and what they are not successful with to give me a better idea of how to create content for a company similar to my Dad’s.


If you create content for a small business I would love to hear from you! Leave a comment or email me at !


Getting LinkedIn to Fitness.

 Before I begin a little background information is needed: “LinkedIn is a social networking website for people in professional occupations,” basically Facebook for professionals…

When I think of LinkedIn I think about jobs, resumes, job postings, and professional networking. LinkedIn has always been a place where I could connect with people I know in a more professional way then I would on Facebook. I update my LinkedIn profile with my latest education, awards, and work experience, not with pictures I took last weekend.

That being said, I did not realize there was more to LinkedIn than work accomplishments, lists of degrees people received and job information.

HOWEVER, there is more.

Next time you are on LinkedIn hover over the “Interests” tab and click groups, then feel free to search any topic you’re interested in.

I searched “fitness”

Boy did I discover a lot! There were pages and pages of different fitness groups. Some of the groups were open groups that anyone could check out and others were closed which means you have to request to be apart of the group and the administrator of the group approves you to see the group’s posts.

All of groups unique so I decided to check out a few of them. The group I visited was called “Diet and Fitness”. This group asks viewers to join however, you can still see all of the content without joining. There are three types of posts in this group, general, job, and promotion. I found that most of the posts are articles sharing information about diet and fitness. The posts do not seem to get a lot of recognition (likes and comments). A variety of people have posted in the group but there are a few accounts that show up multiple times.Screen Shot 2013-11-19 at 10.11.27 PM

The next group I checked out was called “Fitness and Health Professionals”. This group looks a little more professional, the manager of the page has his picture posted on the main page, there are over 40,000 members in the group, and there is a banner running across the page telling viewers to “join the group to receive daily or weekly activity updates.” This group also has members posting interesting articles about health and fitness that are supposed to be sparking discussion between members however, just like the previous group there is very little interaction. This group has one post that has 373 likes and 3,162 comments but it is from March 2011! And after that post the interaction between group members takes a plunge.

Screen Shot 2013-11-19 at 10.11.34 PM

The information and articles that are being posted in these groups’ looks very interesting, which makes me wonder even more why group members aren’t likeing or commenting on the articles. I believe that it could be because people are not actually going to LinkedIn to look for articles like this, people are going to LinkedIn to do the things I mentioned earlier, looking for jobs, posting resumes, etc. People can go so many other places to get interesting, informative articles about health and fitness, so why would they use LinkedIn?

What do you think? Leave your thoughts in the comment box below!



Jenna Crupi

Tweet, Tweet! #Microblog


Microblogs are my FAVORITE. I have been on my Twitter game for quite some time now, but just recently decided to switch over from snarky sarcastic tweets to motivational fitness and health inspired ones!

I would LOVE for my Twitter account @jennadoesitall1 (you should definitely follow me!) to be as loved as some of the other fitness Twitter accounts I follow, so I decided to take a look at some accounts that I felt do an excellent job of microblogging to see if I could get some ideas!

@HealthyTIps  :

This Twitter account has:


– Posts multiple times per hour

– Tweets a combination of facts, quotes, and pictures

-Gets hundreds of favorites and retweets

-Does not use many links


This Twitter account has:


–          Posts multiple times per hour

–          Tweets many quotes

–          Retweets tweets from other accounts

–          Tweets about one picture a day

–          Gets hundreds of retweets and favorites on all tweets

–          Does not use many links


This Twitter account has:


–          Tweets about 10 times per day

–          Tweets a LOT of pictures

–          Favorites a lot of tweets

–          Gets hundreds of retweets and favorites on all tweets

–          Does not use many links

What these three accounts have in common:

These accounts all tweet many times per day, and each has hundreds of thousands of followers. Having that many followers increases the accounts likelihood of getting the amounts of likes and retweets that they do since so many other accounts are seeing their tweets.

Something that caught my attention was that none of these accounts incorporate links in their tweets, but still have received hundreds of favorites and retweets. I thought this was interesting because in many of the readings I have done about microblogging (specifically using Twitter) the authors’ state that it is VERY important to include links in your tweets if you want to maximize your chances of getting favorited and retweeted.