Social Media is Hard.

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Last semester I took my first social media classes. It was the first semester of my senior year, and I was looking for easy electives to fill my schedule. I was in three social media classes expecting to listen to lectures about Twitter, Facebook, Instagram, etc. Being in my early twenties and on just about every social media site known to man I was thinking the classes were going to be a walk in the park.

 

But boy was I wrong.

 

I was taught to create content, schedule posts, and track and interpret analytics. I had no idea that there were methods behind what to say and when to post it depending on who your audience was! I had never realized the time and effort it takes to create a successful brand image on social media.

 

Something that I found particularly intriguing was learning that social media should not be used to sell a product to customers; it should be used to build relationships. I believe that this rule of thumb makes it more difficult for certain types of businesses to create successful social media content.

 

For example.

 

After learning all that I have about social media I decided that I would get my Dad’s business (Dominick’s Gourmet Pasta Sauce) out on social media. His sauce is locally made, hand packed, and available mainly in the Capital Region (around Albany, NY). I developed a social media strategy for me to follow, looking at who his target market was, what type of social media they are most likely to be one, and what type of content I would create.

 

On paper my strategy looks great. However, the implementation has been much harder than I had expected it to be. It is very difficult to create content. I can only post so many pictures of the sauce in different places on Facebook, and creating tweets is even harder! It has also been hard for me to gain followers on Twitter, I think this is mainly because the majority of the people who purchase the sauce are not on Twitter.

 

In order to create better content I think that I need to follow more local businesses and see what they are successful with on social media and what they are not successful with to give me a better idea of how to create content for a company similar to my Dad’s.

 

If you create content for a small business I would love to hear from you! Leave a comment or email me at JennaCrupi@gmail.com !

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4 thoughts on “Social Media is Hard.

  1. Being active in the online social community is hard, what’s even harder is creating content that gets followers/users to engage with your brand and spread the ultimate WOMM (Word of Mouth) love. If you would like some help for your father’s company please feel free to contact me: socialsplashguru@gmail.com Thanks for sharing your personal experience with social media.

  2. hey! I just randomly saw your blog and enjoyed reading this post. I’m not a social media person what-so-ever, but I worked in IT for 15 years and have an idea for you…Groupon is probably a better way to get word of mouth started about your dad’s sauce with those not on Twitter. Again, just a thought…Also, what kind of sauce is it? Does he have a website? Good luck with the class and all your endeavors!

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